Both “Delightfully Minnesotan,” Sociable Cider Werks Ready To Take Part In Holidazzle

Photo courtesy of Sociable Cider Werks Facebook Page.
Photo courtesy of Sociable Cider Werks Facebook Page.

There is something delightfully Minnesotan about Sociable Cider Werks. The company, founded by longtime friends Jim Watkins and Wade Thompson, came to be two years ago over Thanksgiving Weekend—a move that made their hobby, which they had perfected—a very real business venture paving a new path for their futures.

“What started as a garage hobby,” Watkins said, “spiraled wildly out of control when we left our gigs in corporate America behind to open Sociable.”

It was a business venture well worth the risk.

Sociable Cider Werks has become a staple Northeast Minneapolis over the past two years, growing and contributing to the reemergence of light industry in their neighborhood. They carefully craft their ciders for their patrons and ensure each cup or glass, hot or cold, provides the perfect thirst-quenching taste they desire.

This year, Sociable Cider Werks is taking part in Holidazzle and will have their adult cider on site throughout the event. Stop by Thursdays through Sundays from Friday, November 27 through Sunday, December 20—including 5 p.m.-9 p.m. on Thursdays and Fridays and 11 a.m.-9 p.m. on Saturdays and Sundays.

Join us at Holidazzle in Loring Park!

November 27 – December 20

Thursdays through Sundays

Thursdays & Fridays: 5 pm – 9 pm

Saturdays & Sundays: 11 am – 9 pm

At this year’s Holidazzle, you’ll be able to enjoy a special treat from Sociable Cider Werks: Fat Bike Mulled Apple. This drink is a hazelnut cinnamon spiced product that also includes scents and tastes from mulled orange peel, clove, allspice and anise. Watkins said it tastes great cold, but for Holidazzle it will be served hot to keep people’s hands and bellies warm and happy while enjoying the Holidazzle festivities.

The Fat Bike Mulled Apple will be debuted at Holidazzle, so stop by to get your first taste of this delicious new drink. Watkins said there is a perfect parallel between his product and the Holidazzle tradition.

“Sociable Cider and Holidazzle are both delightfully Minnesotan,” Watkins said. “Thousands of people outside enjoying the outdoors in the heart of winter is about as Minnesotan as the fall apple picking that is the backbone of our business.”

There’s also a tie to the “fat bike” tradition of maneuvering around the Twin Cities in the dead of winter using thick tires. The fat bike extends the riding season deep into the heart of winter, and Watkins said the Fat Bike Mulled Apple Cider makes the Minnesotan outdoors a four-season affair. The end result is a warm-you-to-the-core treat that helps make the outdoors during the winter not only manageable but fun and inviting.

After all, Watkins said, we Minnesotans understand what it takes to enjoy our state during the holidays and winter months. There’s a certain art to being from this state, and we’ve perfected it.

“Minnesotan means embracing the creed that there is no such thing as being too cold,” Watkins said. “There is just having the wrong gear.”