Fulton Brewery, Holidazzle Are Minneapolis Traditions All About The People

Photo Provided: Fulton Brewery

Fulton Brewery appreciates a good time, and they certainly appreciate bringing Minnesotans together. They’ve been doing it since they began home-brewing in a South Minneapolis garage in 2006.

Since then, they opened up two Minneapolis breweries in 2010 and have become one of a staple of beers in the city. They understand the importance of community.

Which makes them a perfect fit for Holidazzle.

“Both Fulton and Holidazzle are all about the people,” Fulton’s Director of Marketing Tucker Gerrick said. “We pride ourselves on our beer and brand’s approachability. When we think of Holidazzle, it is very approachable and inclusive. As if Minneapolis was throwing itself a party and everyone is invited. We’ll bring the beer.”

This year, Fulton is back as the official beer of Holidazzle and will have on hand their brews you’ve come to love with a twist. Not only will you be able to enjoy the typical Fulton favorites you love like Lonely Blonde, Sweet Child of Vine and The Ringer, but you’ll also have an opportunity to try a specialty brew that is exclusive and limited to Holidazzle itself.

If you miss out on Fulton at Holidazzle, you’ll have a whole year to think about it.

The Fulton story is a Minnesotan one; from it’s humble beginnings in a South Minneapolis garage to opening 2 breweries on either sides of the Mississippi just a few years apart. They are a quintessential partner for this local winter tradition.

You can visit Fulton at Holidazzle on Thursdays through Sundays from Friday, November 25 through Sunday, December 23. Holidazzle is open 5-9 pm on Thursday, 5-10 pm on Friday, 11 am-10 pm on Saturday and 11 am-7 pm on Sunday.

“Holidazzle always felt to us like a true Minnesotan tradition, one that draws beyond the city to include a state-wide audience,” Gerrick said. “To be part of that decades-long story is a really special opportunity.”

Gerrick said the Fulton crew is most looking forward to seeing all the different kinds of people coming together in one place while they make Holidazzle part of their family’s holiday tradition.

In the process, those who stop by will have a chance to browse a collection of Minneapolis-centric products like Fulton.

There’s no question, Gerrick said, that Fulton is once again ready to be part of the festivities.

“Holidazzle is about embracing the spirit of the holidays but also the spirit of being in a place like Minneapolis in the winter,” Gerrick said. “Getting together on a cold, crisp, clear night and enjoying the company of others is exactly what this city is all about.”

Holidazzle is a staple of the holiday season in this town, and Gerrick said it’s a special time to be part of the downtown atmosphere.