U.S. Bank Giving Back To Its Hometown Through Interactive Lighting Experience At Holidazzle


U.S. Bank takes its origins here in Minneapolis seriously. The company is committed to helping give back to the community throughout the year. During the winter season, U.S. Bank helping support Holidazzle through being the annual holiday tradition’s Interactive Lighting Display partner.

As part of U.S. Bank’s commitment to Holidazzle, it helped make it possible to bring the Wolf and Moose exhibit to Loring Park this winter. A Christopher Lutter-Gardella creation, the Wolf and Moose were originally part of the Creative City Challenge this summer outside the Minneapolis Convention  Center.

This winter, they were re-lit to help bring holiday cheer to Loring Park.

“The Holidazzle is a wonderful tradition for the city of Minneapolis and the greater Twin Cities area,” said Phillip Trier, Twin Cities Market President for U.S. Bank. “It is an opportunity for many people to bring their families into Downtown Minneapolis to see the city and the lights and celebrate the season together. We are fortunate to have our headquarters in such a vibrant city and are fortunate to be part of the Holidazzle this season.”

As part of an effort to help bring more light and ‘dazzle’ to Holidazzle in 2016, a Request for Submissions was sent out this summer to help bring ideas to the forefront on how to create a collectively dazzling experience.

From this Request for Submissions, several elements were brought to life. The Wolf and Moose are lit and bring an interactive component to the experience—all ages are encouraged to peddle each exhibit to create sound and motion, and you can also move the exhibits through pulling ropes while enjoying the overall ambiance.

Other elements of the Holidazzle lighting that complement the Wolf and Moose include commercial twinkle lights and up-lighting in the trees within the Holidazzle footprint as well as Knitteapolis yarnbombs scattered on tree trunks throughout.

The WOlf and Moose are comprised of recycled materials. The animals are comprised of 90 percent recycled waste-stream materials including 7,179 recycled plastic jugs/bottles, 320 yards of recycled window screens and hundreds of feet of waste (end-run) CATV coalxial cable.

During Holidazzle, U.S. Bank is excited about bringing people together to enjoy the ice, the season and the company.

“The holidays are a natural time for people to pause and celebrate this special time of year,” Trier said. “For us, it is a time for our employees to reflect and to take a break and enjoy family and friends and events the city of Minneapolis hosts during the holidays. Holidazzle has become an important tradition.”

Join us at Holidazzle

Friday, November 25 – Friday, December 23

Thursdays through Sundays

Thursdays: 5 pm – 9 pm | Fridays: 5 pm – 10 pm

Saturdays 11 am – 10 pm | Sundays: 11 am – 7 pm

U.S. Bank is headquartered in Minneapolis and is home to 4,000 employees—overall, there are approximately 10,000 U.S. Bank employees in the greater Twin Cities. U.S. Bank is committed to helping create an extraordinary downtown and region, and part of that includes helping bring people together to enjoy each other’s company.

“We love the holidays,” Trier said. “It is a time for our employees to share the pride of being part of the Holidazzle and also an opportunity to celebrate the holidays and clients and many community partners in the Twin Cities.”


With U.S. Bank part of Holidazzle’s lighting, it’s a scenario where a hometown bank and this annual holiday tradition come together.

There’s something awfully Minnesotan about this partnership.

“Minneapolis and Minnesota is our home, our headquarters,” Trier said. “We are the proud employer of 10,000 people in this great state.”