Fulton Brewery, Holidazzle Are Minneapolis Traditions All About The People

Photo Provided: Fulton Brewery

Fulton Brewery appreciates a good time, and they certainly appreciate bringing Minnesotans together. They’ve been doing it since they began home-brewing in a South Minneapolis garage in 2006.

Since then, they opened up two Minneapolis breweries in 2010, and have become a staple brewery in the city. Fulton understands the importance of community.

Which makes them a perfect fit for Holidazzle.

“Both Fulton and Holidazzle are all about the people,” Fulton’s Director of Marketing Tucker Gerrick said. “We pride ourselves on our beer and brand’s approachability. When we think of Holidazzle, it is very approachable and inclusive. As if Minneapolis was throwing itself a party and everyone is invited. We’ll bring the beer.”

This year, Fulton is back as the official beer of Holidazzle and will have on hand their brews you’ve come to love. That includes two new beers that will be only available at Holidazzle (we’ll announce more details soon!) along with some of their year-round favorites.

It truly is Minneapolis’ holiday taproom experience. Not only does Fulton bring its great-tasting beer to Holidazzle, but they’ll also be providing great programming throughout Holidazzle including a popular staple: Drag Queen Bingo on Fridays.

The Fulton story is a Minnesotan one; from its humble beginnings in a South Minneapolis garage to opening 2 breweries on either sides of the Mississippi just a few years apart. They are a quintessential partner for this local winter tradition.

You can visit Fulton at Holidazzle on Thursdays through Sundays from Friday, November 29 through Saturday, December 22. Holidazzle is open 5-9 pm on Thursdays, 5-10 pm on Fridays, 11 am-10 pm on Saturdays and 11 am-7 pm on Sundays.

“Holidazzle always felt to us like a true Minnesotan tradition, one that draws beyond the city to include a state-wide audience,” Gerrick said. “To be part of that decades-long story is a really special opportunity.”

Gerrick said the Fulton crew is most looking forward to seeing all the different kinds of people coming together in one place while they make Holidazzle part of their family’s holiday tradition.

In the process, those who stop by will have a chance to browse a collection of Minneapolis-centric products like Fulton.

There’s no question, Gerrick said, that Fulton is once again ready to be part of the festivities.

“Holidazzle is about embracing the spirit of the holidays but also the spirit of being in a place like Minneapolis in the winter,” Gerrick said. “Getting together on a cold, crisp, clear night and enjoying the company of others is exactly what this city is all about.”

Holidazzle is a staple of the holiday season in this town, and Gerrick said it’s a special time to be part of the downtown atmosphere.