Holidazzle Has All The Craft Beer Apparel and Merchandise from The Beer Dabbler Store


The Beer Dabbler has been bringing the art of craft beer to the masses since 2008.

Beer Dabbler founder Matt Kenevan’s original idea for his business came when his experience hosting non-profit events in a previous career combined with his wife’s experience in the burgeoning craft beer industry. Matt brought Joseph Alton and his experience with marketing, retail and hospitality, and The Beer Dabbler was founded.

Starting out strictly as a festival and events company that wanted to bring craft beer to underserved areas and markets around the Midwest, The Beer Dabbler quickly grew into a multi-faceted business.

Today, The Beer Dabbler has grown into a fully-fledged independent media organization. They publish The Growler Magazine, produce events for themselves as well as other organizations, and operate both brick-and-mortar and online retail businesses. Their retail operation, The Beer Dabbler Store, launched back in 2012 when they saw a rise in demand for brewery-branded merchandise and various craft beer-centric gifts and accessories. Since then they have hosted large and small pop-up retail events and were even named Business Insider’s list of “The 50 Coolest New Businesses In America.”

You can check out this cool new business and get all sorts of apparel, artwork, glassware, books, bar trinkets and many products from local and national breweries at Holidazzle as they will be returning this year. They will also be offering a few exclusive items from their very own line of craft beer-inspired gear.

Holidazzle’s full calendar run is Thursday through Sunday from Friday, November 29 through Friday, December 22. It is open Thursdays from 5-9 pm, Fridays from 5-10 pm, Saturdays from 11 am-10 pm and Sundays from 11 am-7 pm.

“Holidazzle is the quintessential Minnesota holiday event,” founding partner Joseph Alton said. “I love the idea of taking a stand against hibernation by celebrating our beautiful holiday season in the Twin Cities. The reputation of the event and my own experiences taking in its revelry are the driving forces behind our interest in participation.”

Joseph hopes people take away an even greater appreciation for craft after visiting them at Holidazzle.

“We make a point to celebrate our local craft beer and spirit makers through featured brewery apparel and merchandise,” he said, “but we also feature handmade goods from local craftsman and artwork and designs from some of the Twin Cities’ coolest local artists.”